1. Keyword Difficulty and Competition:
   • The keyword difficulty (KD) score for “pest control” is only 3, categorized as “easy.” It suggests that ranking in the top 10 results requires just four referring domains.
   • This low competition offers an excellent opportunity for businesses and marketers to target the term with minimal SEO effort compared to more competitive keywords.
2. Search Volume and Trends:
   • The term “pest control” has a robust global search volume of 230,000 monthly searches, with 105,000 (45%) originating from the United States.
   • The search volume trend shows consistent activity over the years, with a slight upward projection toward 2025. The recurring peaks might indicate seasonal demand, possibly linked to pest infestations.
3. Traffic Potential:
   • Despite the substantial search volume, the traffic potential for the top-ranking page is only around 200 visits, suggesting a highly fragmented search intent across various topics within pest control.
   • Targeting localized or niche variations of the keyword could provide a better traffic yield for businesses.
4. Keyword Variations and Related Queries:
   • High-volume variations include “pest control near me” (69K), “aptive pest control” (36K), and “orkin pest control” (16K). These indicate significant interest in local services and branded queries.
   • Questions like “How much does pest control cost?” (2.5K) and “Are landlords responsible for pest control?” (500) reflect a mix of cost-related and legal intent, which businesses can address with targeted content.
5. Associated Topics and User Intent:
   • Related keywords like “bed bugs” (373K) and “pest control costs” highlight specific areas of interest, especially related to certain pests and pricing concerns.
   • The term is also closely tied to broader home-related searches, including “home” (771K) and “bed” (151K), showing potential crossover opportunities with home improvement or maintenance content.

Content Strategy Recommendations:

• Focus on Local Intent: Terms like “pest control near me” show strong local intent. Optimizing for local SEO with Google My Business listings and local keywords can drive highly targeted traffic.
• Create Educational Content: Informative blogs or guides addressing common queries, such as pest control costs and responsibilities, can attract high-intent users.
• Seasonal Campaigns: Leverage the seasonal peaks in search interest with timely promotions or educational content about seasonal pests.

The low competition and targeted user intent behind “pest control” keywords make this niche highly lucrative for marketers aiming to dominate local markets or niche pest-related queries.