The Strategy

The goal of this SEO campaign was to improve the content and conversion optimization of the existing website to drive more home insulation leads.

The first part of the campaign was to perform a technical and content audit of the existing website which identified a number of issues and content gaps. Once the audit was done, a content strategy was then put into place.

The campaign was set to conclude at the end of the year with a goal of improving traffic after the new year, which is this company’s busy season.

Work Performed:

• Technical and content audits
• Content strategy development
• Conversion rate optimization

Results

Based on the timing of the work done and the strategy, this website saw a fast improvement in organic traffic and leads, resulting in great year-over-year revenue increases.

The overall result lead to a total of 54% YoY increase in leads and revenue growth of 43%. The best month of the year saw a 165% YoY increase in lead growth at the start of the busy season.