The Strategy

Working with a startup in the bedding space presented challenges such as limited marketing budget, the development of a new website, and trying to stand out in an extremely competitive market with a very unique product.  Based on these challenges, the strategy was simple – focus on product gaps in the market and develop an SEO plan.

With a straegy in place, content was deveopled and optimized for both detailed product pages and top of funnel blog engagement.  This was designed to target potential buyers at the information & product solution stage (top of funnel), and direct buying stage (bottom of funnel)

Work Performed:

• Product page development
• Content strategy – product specific and top of funnel long tail keywords
• Link building
• Internal linking strategy
• Generate demand with referral network in local market 
• Conversion optimization

Results

As a result of the work performed, keyword rankings for target terms increased to within the top 5 results and the website saw a year-over-year increase in organic traffic, sales and revenue generated.

As of today, this site still drives sales from organic traffic and out-ranks the likes of Amazon, Wayfair, and many big names in the industry.