Expert Google Ads Management
Freelance paid search consultant specializing in Google Ads, Bing Ads, and landing page design. I will help your business exceed its goals with the help of profitable paid search campaigns and optimization.
Services
Unlock the full potential of your marketing dollars with a comprehensive search engine marketing strategy. From precision-targeted paid search campaigns that ensure your brand stands out, to top-of-funnel awareness campaigns with YouTube and everything in between, I can help you generate new business and revenue.
Google Ads
Generate new business leads across the Google ads platform with Google Search, YouTube, Demand Gen, and the Display network (GDN). Find out more about how I can help you meet business goals.
Microsoft Ads
Promote your website across the Microsoft Advertising Network. This includes Bing, Yahoo and many other sites. Find out more about how a Bing Ads Freelancer can help you.
Landing Page Design
An excellent landing page will make or break any paid search campaign. A highly optimized landing page is key to converting visitors into clients.
Helping Businesses Grow
See some examples of successful campaigns I have managed. I have successfully worked with 5-person startups to global enterprise industry leaders, and everything in between. Learn how I was able to achieve client success with Paid Search & SEO
Seamless Onboarding Process
Consultation & Onboarding Process
Initial Evaluation
At this initial stage, I take the time to understand your business and goals. Before jumping into any paid search campaigns or strategy planning, it’s best to understand both the business and how paid search will help your goals.
Account Review
I will ask for READ ONLY access to your Google or Microsoft account. This will allow for a thorough audit to be performed. In this audit, I will review ads, keyword strategies, account assets, bid strategies, optimization opportunities & more.
Research
I will conduct competitor analysis, topic & keyword research, and begin ad creative. Having your input on key competitors, market or industry trends, and key areas of opportunities will help drive the initial strategy and planning.
Account Setup (If New Account)
At this stage, it is time to set up the campaigns based on research and goals. I will do the heavy lifting in this process, but it is important that YOU OWN THE ACCOUNT and its data. I will simply be added to the account as a manager and I will proceed with setting up the campaign(s).
Account Optimization
Once my initial audit is complete, I will provide you with a detailed report and action plan based on my findings including timeframe estimates, recommended changes and their impact, and more.
Reporting
Within both Google Ads and Bing Ads , it’s critical to have accurate reporting in order to measure the success of the campaigns. I provide a monthly report along with frequent meetings as needed.
Ongoing Optimization
Keyword Research
Keyword research is the foundation of paid search campaigns. It is critical to make sure that your ads are only showing up and getting clicked on by the right audience with the right intent that will have a much higher chance of converting a visitor into a client.
For example, the search term “types of mortgages” as opposed to “FHA mortgage broker” has less intent. The former keyword would be triggered by anybody who is just interested in finding out about mortgage types where as the second shows direct buying or commercial intent.
Negative Keywords
On the other side of the keyword coin, negative keywords are key to getting the correct intent. Negative keywords are keywords or search terms that you do NOT want your ads to show up for. For example, if you are a service business, you do not want your ad to show up for things such as “DIY” or “how do I”. Negative keywords would block these irrelevant searches from displaying your ad.
Just like typical keyword research, negative keyword research helps improve your conversion rates and allows you get get more out of your campaign and budget.
This is one of the areas in a campaign where money and potential leads can be lost.
Audience Targeting
Google and Microsoft ad platforms rely on audience targeting to help make your campaigns as effective as possible. You can target your ideal customer type by gender, income, interests and more granular detail as well.
Campaign Tracking
Proper conversion tracking will make or break your campaign efforst. In order to understand your campaign’s KPIs, accurate tracking is essential.
Having the ability to track your conversions allows you to see which keywords, ads, landing pages, and more are working. This data will allow you to better understand where to focus on when it comes to increasing the strategy of your ad campaigns.
Both Google and Bing Ads have a wide range of campaign strategies to allow you to get the most from your online advertising campaigns, and are heavily reliant on your conversion data.